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Is your sales and marketing as effective as possible? The Strategico Marketing Group assists executives and senior managers improve their marketing and sales effectiveness.
Our clients report greater clarity of the organization's value-add, dramatic improvements in sales results and confidence in decisions made. The best proof of Strategico's value is the number of long-term, repeat clients who appreciate the single point accountability for results.
We start by assessing your current situation and clarifying your challenges, objectives and strategies. With a thorough understanding of your requirements, we develop a customized program involving comprehensive expertise from partners and suppliers. Finally we support program implementation and monitor results reporting.
What business challenge are you facing?
What's New
Members
- Sandor Kiss
Sandor is an independent marketing and business consultant with 10+ years of experience executing both traditional and digital marketing campaigns; leading web site and e-business initiatives; providing marketing, strategy and general consulting in many industry sectors; and has been contracted to develop business on behalf of clients.
Events
- Consultative Selling - Coaching Series
The world of selling is under siege. Transactional sales are moving to extranets; companies are dramatically reducing the number of suppliers and moving toward strategic partnerships providing higher value-add; buyers are better educated using powerful on-line search tools; product quality is dramatically improved with shortened life cycles, making true product differentiation harder to accomplish. What\'s a sales rep to do?
The only possible answer to these challenges can only come from changing selling behaviour from pitching to consulting. Prospects are demanding that sales reps who get their business exhibit a sincere interest in understanding their specific situation and environment, actively listen and respond, provide value unrelated to the immediate sales opportunity. In short, more attuned to a consultative advisor, with motivation driven by successfully solving their client\'s issues.
Resources
- The Power of the Drip
In this final article on Referral Marketing, Brenda explains the why immediate revenue may not always be the outcome of your referrals. In this article, Brenda suggests how \"drip\" marketing and thanking the referral source can have significant payback to your Referral Marketing System.
- Watch the Masters and Improve
If you want to improve your golf game, watch and learn from Tiger Wood as he drives, pitches and putts. While the chances of you or I ever being as good as the master is next to zero, the chances of improving our game, even a little bit, is pretty good.
Barry Siskind, trade show marketing guru, in Watch the Masters and Improve, shares his insight on how you can apply the same principal to trade show marketing.
- Debunking LinkedIn: Part 1
Social networking continues to rage on as a hot topic. Everyone it seems is trying to understand what it means to them and their organization. To help quell this rage in a practical way, this is the first in a series of articles to help readers like you better understand how to use LinkedIn effectively.
- Creating a Toxic Shield
As we enter another decade, the pressure on organizations to survive, sustain growth and boost profits within new economic realities has resulted in increased stress on leaders and employees. Mergers, globalization and declining returns have launched waves of job cuts creating leaner companies. Surviving employees are left with far greater workloads. And the need for leadership is just as great!
- A New Brand of Selling
In the February 2010 edition of Business in Calgary, a feature article by Derek Sankey captured the changes occurring in sales training. Brian Pleet, was interviewed for his insight, as was Jeff Hayter, President of BerryWorx, one of Stratetgico\'s long-term clients.
Workshops & Speaking
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