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Is your sales and marketing as effective as possible? The Strategico Marketing Group assists executives and senior managers improve their marketing and sales effectiveness.
Our clients report greater clarity of the organization's value-add, dramatic improvements in sales results and confidence in decisions made. The best proof of Strategico's value is the number of long-term, repeat clients who appreciate the single point accountability for results.
We start by assessing your current situation and clarifying your challenges, objectives and strategies. With a thorough understanding of your requirements, we develop a customized program involving comprehensive expertise from partners and suppliers. Finally we support program implementation and monitor results reporting.
What business challenge are you facing?
What's New
Events
- Consultative Selling - Coaching Series
The world of selling is under siege. Transactional sales are moving to extranets; companies are dramatically reducing the number of suppliers and moving toward strategic partnerships providing higher value-add; buyers are better educated using powerful on-line search tools; product quality is dramatically improved with shortened life cycles, making true product differentiation harder to accomplish. What\'s a sales rep to do?
The only possible answer to these challenges can only come from changing selling behaviour from pitching to consulting. Prospects are demanding that sales reps who get their business exhibit a sincere interest in understanding their specific situation and environment, actively listen and respond, provide value unrelated to the immediate sales opportunity. In short, more attuned to a consultative advisor, with motivation driven by successfully solving their client\'s issues.
Resources
- What is referral marketing? - Make Them an Offer
Brenda Mahoney, January newsletter, shared her expertise by explaining \"What is referral marketing?\". Response from readers was so positive that Brenda has committed to four articles that describe details on each of the steps required to establish a referral marketing system.
In Part 4 of 5 related to creating a Referral Marketing System, Brenda Mahoney explains the difference between an offer and a reward. Fortunately, Brenda shares multiple ideas on what to ask for from your existing clients and how to communicate it to your referral sources.
- Social Networking and Face-to-Face Marketing
Twitter, Facebook, Web 2.0, SecondLife, LinkedIn, Flickr, LibraryThing, Ning, Jaiku, EventPeeps, are here to stay. There is nothing we can do about it nor should we for fear of being labeled Luddites. Social networking is quickly finding its place in the face-to-face marketing world. When you combine the power of your interpersonal skills to build your network and then integrate technology to record the experience and maintain contact you have a winning combination.
Barry Siskind, event marketing specialist in Strategico weighs in on how to make the new world work with the old.
- Retention is Today's Sales Strategy
A sad, but all-too-common, scenario: businesses knock themselves out trying to gain new customers, while practically ignoring their current customers. How short-sighted is this?
We all know it costs six to ten times more to bring in new customers than it does to serve existing ones. Yet businesses continually incent their sales teams to bring in the shiny, new customers, while serving the tried and true customers often gets taken for granted
Workshops & Speaking
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