Fifteen Years of Success

	Brian Pleet President

The Strategico Marketing Group was founded in Vancouver, British Columbia, in 1991, under the name AgendaTECH. It specialized in launching new technology applications to targeted niche markets. The organization quickly built an enviable track record of success. As its expertise and client base expanded, AgendaTECH built a network of partners to support broader roles including marketing strategy, planning, sales effectiveness and channel management for a more diverse range of clients.

In 2005 AgendaTECH was renamed Strategico Marketing Group, formalizing what has become a powerful network of partners and suppliers, delivering a broad range of services, always with a singular point of accountability.

Service Delivery Model

Clients Come First

The services model above illustrates how partners, suppliers and delivery methods are focused entirely on addressing the client's challenges and opportunities.

Assessment involves asking a finite number of insightful questions to understand the current situation, the most pressing marketing and sales related challenges and opportunities. From this assessment a work plan is developed in consultation with partners and suppliers. The proposal is then presented to the client, outlining project steps, deliverables, approach and dates. Once approved, the proposal is used by the client to maintain a single point of accountability with Strategico.