Speaking

Environment

Plan for, organize, gather and analyze intelligence from visitors, competitors, vendors and media at trade shows.

Learn how competitive intelligence is shaping the future of business strategy. Take away practical techniques to use competitive intelligence to improve your company’s competitive advantage.

This presentation focuses on different and effective ways to do searches on Google and other search engines. Also included are a variety of websites with great information.

Organization

This program focuses on what you can do as an individual manager to identify, diagnose, and increase motivational levels in your department or project team.[ view pdf ]

The bane of the work world, meetings! This 1 hour workshop shares the fundamentals of organizing, delivering and participating in meetings.

Position

What value does your company deliver, to whom, and how do you communicate this? These are key questions, but the real question is: From whose perspective is the value most relevant? [ view pdf ]

The positioning statement is less an external marketing tactic and more an internal document that helps the firm direct its marketing efforts.[ view pdf ]

This presentation will identify common channel issues and pitfalls, illustrate “best practices” in channel strategy, recruitment and management, and highlight where critical resources should be committed to ensure channel success.[ view pdf ]

This presentation looks at ways to drive traffic to your company website from online sources. Topics covered include search engine optimization, linking campaigns, and various forms of online advertising like pay-per-click.

There exists no absolute definition of the difference between marketing sales, but there is clarity about what happens when they don't work together...Chaos! [ view pdf ]

Relationship

Poor listening skills result in more time wasted in fixing miscommunication problems than taking the time to listen for understanding. Learn how to listen for context and meaning.[ view pdf ]

Learn how to use your hardware (exhibits and materials) to its best advantage, and hone your software (programs which facilitate face-to-face interactions) to maximize your trade show investment.

Multi-tasking has become a vital way to get more done in the hours available. How do you make sure you're communicating your message effectively?[ view pdf ]

Learn the best ways to create a likable, enjoyable and comfortable customer experience.[ view pdf ]

Assess your own capability against the most common barriers to sales effectiveness, and prioritize actions to improve your individual and organizational sales effectiveness. [ view pdf ]

Value