Workshops

Environment

Plan for, organize, gather and analyze intelligence from visitors, competitors, vendors and media at trade shows.

This presentation focuses on different and effective ways to do searches on Google and other search engines. Also included are a variety of websites with great information.

Organization

This program focuses on what you can do as an individual manager to identify, diagnose, and increase motivational levels in your department or project team.[ view pdf ]

The bane of the work world, meetings! This 1 hour workshop shares the fundamentals of organizing, delivering and participating in meetings.

Position

What value does your company deliver, to whom, and how do you communicate this? These are key questions, but the real question is: From whose perspective is the value most relevant? [ view pdf ]

The positioning statement is less an external marketing tactic and more an internal document that helps the firm direct its marketing efforts.[ view pdf ]

This presentation looks at ways to drive traffic to your company website from online sources. Topics covered include search engine optimization, linking campaigns, and various forms of online advertising like pay-per-click.

Relationship

Develop specific strategies and objectives for targeted select individual accounts.[ view pdf ]

What do your clients need the most? Find out how consulting with your clients with the goal of solving their issues can elevate you beyond the label of sales person to trusted advisor.[ view pdf ]

Call at higher levels within prospective clients, uncover their business pain and offer unique value.[ view pdf ]

Are you uncovering and closing all available opportunities in each territory?[ view pdf ]

Poor listening skills result in more time wasted in fixing miscommunication problems than taking the time to listen for understanding. Learn how to listen for context and meaning.[ view pdf ]

Moving past the feast or famine pattern is dependent on your ability to build long term relationships and consistently market and sell your customer value. [ view pdf ]

Learn how to use your hardware (exhibits and materials) to its best advantage, and hone your software (programs which facilitate face-to-face interactions) to maximize your trade show investment.

Multi-tasking has become a vital way to get more done in the hours available. How do you make sure you're communicating your message effectively?[ view pdf ]

Learn the best ways to create a likable, enjoyable and comfortable customer experience.[ view pdf ]

Value